Sometimes traditional organic SEO (Search Engine Optimization) methods are just not enough to get you the results you need when you need them. When you want to increase inbound traffic to your site with immediate and measureable results, a well planned and executed PPC (Pay Per Click) campaign can be a powerful online marketing strategy to reach new customers and grow your business.
PPC, also referred to as CPC (Cost Per Click), is an online advertising model where companies pay a fee each time someone performs an online search and then clicks on their ad displayed on the search results page. Whether or not an ad appears, and the order in which it appears on a specific search results page, depends upon the ad’s relevance, daily ad budget, click through rate, and many other factors which can make putting together an impactful strategy challenging. Developing an effective strategy is both an art and a science which explains why so many companies are turning to Flying Turtle Studio for their expertise in designing and deploying successful PPC campaigns.
Successful PPC campaigns depend on finding the perfect balance between certain key elements:
- Targeting the right keywords: By employing keyword analysis FTS can determine which keyword phrases are most relevant to your specific target market.
- Determining the appropriate ad word budget: FTS will work with you to determine a recommended budget to achieve your goals without wasting critical dollars on ineffective keywords and pointless clicks.
- Developing well written ads: FTS will provide custom written ads that are optimized to ensure the right customers click your ads, maximizing your campaign results!
By partnering with FTS on your next PPC campaign, we will help you successfully reach your target customers and grow your business all within a budget that works for you! Contact us today to learn more.